Environmental design usage
Based on the university’s brand architecture, all university-level environmental designs and displays should prominently include the university identity and Invent the Future tagline with ®.
Displays
The brand logo and tagline with ® is featured on displays for major conferences and installations—in most instances, in the banner or lead panel of the display.
University Relations has various booth hardware and the generic university display available for check-out. Contact branding@vt.edu for inquiry.
Podium signage
The university identity is prominently displayed on podiums for major press conferences, convocations, symposiums, and other major presentations.
For assistance with displays and podium signage, please contact branding@vt.edu.
Name tags
For conferences, workshops, and other events, temporary name tags are available for download.
Permanent name tags include the university logo and tagline. The flush left design and font usage reflect a branded approach. Use of brand extension logos is optional. In rare instances when additional logos are included, the university brand must predominate.
For assistance with permanent employee and volunteer name tags, contact the Physical Plant Sign Shop at 540-231-9913.
Interior and exterior signage
University signage standards are established by University Planning Design and Construction Services in order to provide visual identity and uniformity throughout campus, and these standards include both exterior and interior signage.
All major interior and exterior identifying signage should include university identifiers. In most instances, this does not include the Invent the Future tagline. The standard restrictions on use of the “VT” designation are waived for signage where space limitations preclude the use of “Virginia Tech,” such as on highway directional signage.
To update existing signage, contact Facilities Services Sign Shop at 540-231-9913.
Questions concerning signage use should be directed to the environmental graphic designer with University Planning Design and Construction Services at laleigh@vt.edu or 540-231-4679.
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