Virginia Tech’s registered tagline, Invent the Future, captures the spirit and personality of the university. The tagline is graphically interlocked with the university logo for use in various official media of the university. In certain cases, it is used as a stand-alone element.
The logo with tagline followed by the ® designation should appear on the front cover of periodicals and brochures, and in advertising (including print, broadcast, Web, outdoor, and posters/flyers), except when using brand extension logos. When these logos are used, the ® designation should be placed after the Virginia Tech logotype. In these instances, the tagline including the ® designation should appear on the front or back cover.
The logo with tagline should also be used on such university media as podium signs, nametags, banners and displays, advertsing, broadcast media, and websites. Exceptions are signage and business cards. A special treatment has been designed for letterhead and envelopes that includes the tagline separated from the logo.
Non-commercial usage of the logo with tagline or of the tagline alone in media other than those noted is also encouraged. For additional guidance on non-commercial usage, contact University Relations (firstname.lastname@example.org or 540-231-3899).
Invent the Future is a registered trademark and may not be altered or combined with other logos, taglines, or mottos.
Never use the tagline as the title of a publication or as the predominant feature of any page, although it may be used as the dominant feature on banners and displays. The tagline should not be used as a headline but may be used in the content of body copy.
When used alone, the tagline (shown right) should appear in Franklin Gothic ITC Demi italic or Arial bold italic with loose letter spacing in black, official colors of the university, or screens of these colors. It is permissible to reverse the tagline on dark backgrounds that are not conducive to black or official colors.
Official logotype, size, color usage, and spatial relationships apply to the logo with tagline.
When used in advertising, licensed commercial products, periodicals, or brochures, the ® designation must follow Invent the Future® (see Licensing) to denote its trademark status.