Logo and Usage

Visual identity elements

Primary logos

   

The logo without tagline consists of two parts: the shield symbol and the logotype in an updated horizontal configuration. The name “Virginia Tech” appears in a customized Raleigh typeface.

The logo with the tagline consists of three parts: the shield symbol, the name “Virginia Tech” in a customized Raleigh typeface, and the tagline in Arial regular italic.

Use only officially prepared logos. No other typefaces or combinations of typefaces are permitted in these two primary logos.

Web logos

Because standard university logos have been resized and optimized specifically for Web use, avoid interchanging them with print logos. Several versions of Web logos are available for download. All restrictions for standard logos apply to the Web logos, with the exception of size usage.

High-level pages within sites for colleges, departments, administrative offices, research centers, and outreach/Extension offices should include placement of an approved version of the university logo in the header of the page. (This does not apply to personal student and personal faculty pages.)

With the introduction of this broad-based visual identity program, all previous logos are obsolete and should be replaced as Web pages are updated.

Secondary logo (restricted use)

   

Use of this alternative configuration is not intended for print media or Web banners. Its use is limited to exterior building applications, other signage, or formats where space constraints make it difficult to use the primary logo.

The secondary logo is not available for download. Requests to use this version of the logo should be directed to the identity system coordinator in University Relations at branding@vt.edu or 540-231-3899.

The traditional seal (reserved use)

   

The formal university seal is reserved for ceremonies, watermarks for official documents, diplomas, and building plaques.

Using the university seal in non-university publications is prohibited without prior approval from University Relations.