The Virginia Tech Brand
When you say “brand,” most immediately think about logos or an identity system. But a brand of an organization is much more — a brand is a reflection of the organization, a representation of its reputation. Our current brand guidelines encapsulate the image, primary messaging, and various ways to represent the university. Since our brand launch in 2006, the university has continued to update our identity brand standards to ensure a consistent “look” and style for consistent references in the marketplace. Consistency among all units of Virginia Tech ensures a solid brand and solidifies name recognition, a fundamental element of institutional positioning. We strive to uphold this brand, or image perception of Virginia Tech, and continually inform and engage our audiences about the Virginia Tech brand in an increasingly diverse and competitive higher-education marketplace.