Branded Publications

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A consistent approach to visual and editorial communications across all media enhances brand awareness among Tech’s diverse internal and external audiences. Thus, the intent of developing brand guidelines is to be inclusive rather than exclusive.

Major university audiences are reached principally through university- and college-level publications, making it important that these publications in particular reflect visual and style standards that reinforce Tech’s brand identity and enhance the image of the university.

In contrast, independent brands depart from the Virginia Tech brand and follow unique identity standards based on their distinctive relationship to the university.

The brand architecture delineates this organizational structure in greater detail.

Publications that should reflect the branded look:

  • University level
  • College, office, program levels
    • Admissions Viewbook
    • Admissions contact piece
    • Alma Mater
    • Arts brochure
    • Campus Guide
    • Career Planning Guide (cover)
    • College of Engineering Faculty Experts
    • College of Engineering New Faculty
    • College of Natural Resources newsletter
    • Commencement materials (cover)
    • Connections (CALS)
    • Corps Review
    • Crossing the Lines
    • Directory (cover)
    • EMC newsletter (by request)
    • Engineering News
    • Engineering Now
    • Facts Card
    • Faculty/Staff Awards program
    • Footprints to the Future (tentative name—undergraduate experience magazine)
    • Foundation/Philanthropy Report
    • Global University
    • Hokie, Hokie, Hokie, Hy!
    • Hokie Parent
    • Hokie Stone brochure
    • Science Magazine
    • Impact
    • Inside Virginia Tech
    • IT Connections
    • Outreach NOW
    • Outreach Program Development Update
    • Pamplin (Business)
    • Parents Fund materials
    • Parents Guide Calendar
    • President’s Annual Report
    • Prism
    • Research Annual Report
    • Research Magazine
    • Student Orientation brochure
    • University Facts & Figures
    • Upcoming Events (Special Events)
    • VBI Annual Report
    • Virginia Issues & Answers
    • Virginia Tech Magazine
    • Visual Standards/Style Guide
    • VM

Publications that require at least minimal visual branding:

  • Academy of Engineering Excellence
  • A Feast of Words (English dept.)
  • CEUT newsletter
  • Civil & Environmental Engineering Annual Report
  • College of Engineering Headlines
  • ECE Connection
  • Holiday card (president’s)
  • MBA Program
  • New Paradigms in Art (Art & Art History)
  • Off the Shelf
  • Pamplin inserts
  • Strategist
  • Student Recognition Banquet materials
  • WLP Newsletter