Virginia Tech Identity Standards and Style Guide

Positioning Statement

Virginia Tech is a high-performing research university with a world-view that advances the land-grant values of discovery, learning, and outreach. We serve and engage the citizens of the Commonwealth of Virginia, the nation, and the world. We attract motivated high-achieving students, staff, and faculty who excel in an academically energized, technologically creative, and culturally inclusive learning community. Our bold spirit, climate of innovation and service, open boundaries of study and research, and entrepreneurial approach positively transform lives and communities.

Brand Promise

Quality, Innovation, Results

Brand Drivers

• Nationally and internationally recognized faculty experts
• Groundbreaking research and eminent scholarship
• Challenging academic standards
• Technological leadership
• Service to community and society

Tagline

Invent the Future