Brand Platform
Brand Platform Positioning Statement
Virginia Tech is a high-performing research university with a world-view that advances the land-grant values of discovery, learning, and outreach. We serve and engage the citizens of the Commonwealth of Virginia, the nation, and the world. We attract motivated, high-achieving students, staff, and faculty who excel in an academically energized, technologically creative, and culturally inclusive learning community. Our bold spirit, climate of innovation and service, open boundaries of study and research, and entrepreneurial approach positively transform lives and communities.1
Brand Promise
Quality, Innovation, Results
Brand Drivers
- Nationally and internationally recognized faculty experts
- Groundbreaking research and eminent scholarship
- Challenging academic standards
- Technological leadership
- Service to community and society
Tagline
Invent the Future
1 © Adopted by Virginia Tech Academic Council, November 2004.
Updated Guide Now Available for Download
- Download a copy of the Identity Standards and Style Guide.
- To view an HTML version of the Identity Standards and Style Guide, visit branding.unirel.vt.edu.
- Print copies of this publication are available on-demand from Virginia Tech Printing Services for $20 per copy. Please e-mail with your request.
Logo Request Form
- Virginia Tech graduate and undergraduate students and external organizations can submit a request seeking permission to use the Virginia Tech logo.