The logo without tagline consists of two parts: the shield symbol and the logotype in an updated horizontal configuration. The name “Virginia Tech” appears in a customized Raleigh typeface.
The logo with the tagline consists of three parts: the shield symbol, the name “Virginia Tech” in a customized Raleigh typeface, and the tagline in Arial regular italic.
When using the logo with tagline, use the version with the registered mark after the tagline only.
Use of this alternative configuration is not intended for print media or Web banners. Its use is limited to exterior building applications, other signage, or formats where space constraints make it difficult to use the primary logo.
The formal university seal is reserved for ceremonies, watermarks for official documents, diplomas, and building plaques.
The official university logo with the ® designation is required on:
Using the logo configuration that integrates the tagline is encouraged, especially on major branded publications. This element should be set apart from other graphic elements, preferably by placing it within a segmented grid block.
Virginia Tech’s registered tagline, Invent the Future, captures the spirit and personality of the university. The tagline is graphically interlocked with the university logo for use in various official media of the university. In certain cases, it is used as a stand-alone element.
The preferred placement of the university logo with tagline followed by the ® designation is on the front cover of periodicals and brochures, and in advertising (including print, broadcast, Web, outdoor, and posters/flyers), except when using brand extension logos. If a brand extension logo is used, then the tagline, including the ® designation should appear on the front or back cover. Exceptions must be approved by the associate vice president of University Relations.
The logo with tagline should also be used on such university media as podium signs, nametags, banners and displays, advertising, broadcast media, and websites. Exceptions are signage and business cards. A special treatment has been designed for letterheads and envelopes that includes the tagline separated from the logo.
Invent the Future is a registered trademark and may not be altered or combined with other logos, taglines, or mottos.
Never use the tagline as the title of a publication or as the predominant feature of any page, although it may be used as the dominant feature on banners and displays. The tagline should not be used as a headline but may be used in body copy. When used alone, the tagline should appear in Franklin Gothic ITC Demi italic or Arial bold italic with loose letter spacing in black, official colors of the university, or screens of these colors. It is permissible to reverse the tagline on dark backgrounds that are not conducive to black or official colors.
Official logotype, size, color usage, and spatial relationships apply to the logo with tagline.
When used in advertising, licensed commercial products, periodicals, or brochures, the ® designation must follow Invent the Future® (see Licensing and Trademarks) to denote its trademark status.