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June 21, 2013

To the University Community:

Since President Steger's announcement of Virginia Tech's branding initiative on February 2, 2006, University Relations has continued to update our identity standards to ensure a consistent "look" and style for consistent references in the marketplace. Consistency among all units of Virginia Tech ensures a solid university brand and solidifies name recognition, a fundamental element of institutional positioning. 

This updated "Brand Guide", also known as the Identity Standards & University Style Guide manual (based on Policy 12000, Usage of the University Name, revised June 26, 2008), is available now. This information replaces the printed version last updated in 2011. The new guide is an improved design format with user-friendly features; such as peel-n-stick tabs for marking frequently used content and a tear-out Quick Reference sheet. The Brand Guide is intended to detail brand communications style as well as visual and textual guidelines and standards for print and Web. 

Important changes to the revised version include the following:

For the design and editorial community, this manual also contains University Relations ' guidelines for appropriate application of university logos, signage, printed publications, advertising, and special products, as well as editorial style. Logos, marks, and tag lines do not constitute a brand. But adherence to these standards is an important step in the process of building or expanding name awareness and helping to spread our message. You are the most important factor in the Virginia Tech brand and we thank you in advance for your cooperation. Questions about identity standards not answered in this manual should be directed to branding@vt.edu or 540-231-3899.

Sincerely,

Lawrence G. Hincker
Associate Vice President for University Relations